Press Release: Rise of Food Trends on Social Media, with Fries Leading the Way
In a world where social media drives culinary choices, a new study by Talker Research reveals that a staggering 77% of Americans make mealtime decisions based on what’s trending online. Commissioned by McCain, the survey of 5,000 U.S. adults highlights the significant role food content plays in daily life, with 93% of participants regularly encountering food-related posts, which comprise nearly 40% of their feeds.
Key findings show that food is no longer just entertainment but a source of inspiration. From cooking hacks (56%) to exploring new dishes (44%), the digital kitchen is thriving. Particularly popular are loaded fries, with 72% of respondents noting they’ve seen this trending dish online. Millennials, in particular, exhibit a strong affinity for viral food trends, with a notable 76% expressing interest in loaded fries.
Fries are not only the most shareable food but also trump other favorites like chicken and pizza, drawing in 69% of respondents who believe they have the greatest viral potential. "Food content is a creative outlet and a shared language," says Tracy Hostetler, Vice President of Marketing for North American Potato. "Fries serve as the perfect canvas for this creative expression."
The survey indicates that sharing meals fosters connection, with 60% of participants frequently dining with friends and 47% sharing recipes digitally. Fries rank high among shareable foods, closely following pizza in popularity. Fun dining etiquette rules, such as the no double-dipping policy, further illustrate how food culture evolves alongside social interaction.
In conclusion, as food trends proliferate on platforms once dominated by memes, fries have emerged as the unifying food, bridging both physical and digital gatherings. McCain aims to continue fueling these connections with fries that are made for sharing and enjoyment.
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