New Athletic Director Jim Smith Looks to Transform Maryland Terps’ Financial Landscape
COLLEGE PARK — In his debut press conference, the University of Maryland’s new athletic director, Jim Smith, took center stage as he outlined his vision for the university’s athletic department, explicitly distancing himself from his predecessor, Damon Evans. Evans departed for a similar role at SMU in March, leaving Maryland positioned to embark on a new chapter.
The atmosphere at the conference was buzzing with anticipation, as Maryland coaches, including football’s Michael Locksley and basketball’s Brenda Frese, gathered to support Smith. Throughout the event, the recurring theme was “change,” signifying Maryland’s proactive approach to a chaotic past few months.
University President Darryll J. Pines expressed confidence in Smith, emphasizing the need for Maryland to elevate its financial standing relative to competitors. Smith, who officially begins on July 15, has ambitious plans to enhance the athletic department’s profitability and leverage name, image, and likeness (NIL) opportunities.
"Jim really wanted this job…and he believes Maryland can outperform its financial metrics," Pines stated.
Though Smith acknowledged the challenges ahead, including the $25 million in new expenses stemming from the commitment to revenue sharing, he remains optimistic. He pointed to his experiences with the Atlanta Falcons, reinforcing his belief in the potential for growth within Maryland athletics.
Regarding football, Smith asserted the need to equip Locksley with adequate funding to foster a more competitive team, reflecting on the university’s historic budget constraints. He praised the incoming freshman class, emphasizing a future with greater resources for recruitment and success.
Maryland’s search for an athletic director was intentional, focusing on candidates with substantial business acumen. With Smith’s rich background—ranging from the Atlanta Braves to his alma mater Ohio State—administrators believe he embodies the modern athletic director necessary for navigating the evolving landscape of collegiate sports.
Smith’s proactive vision sets a hopeful tone as Maryland aims not only for competitive success but financial vitality in the Big Ten.
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