Jim Smith Takes Helm as Maryland’s Athletic Director, Focuses on Revenue Growth
COLLEGE PARK — Jim Smith, the new athletic director for the University of Maryland, is acutely aware of the challenges ahead as he steps into his role. Having previously worked with the Atlanta Braves, Smith was introduced to a crowd of donors where the emphasis was initially placed on the academic integrity of college sports—a theme echoed by Big Ten Commissioner Tony Petitti and University President Darryll Pines.
While academics are crucial, Smith’s primary focus is on enhancing revenue, which he states is essential for Maryland athletics to remain competitive within the Big Ten and nationally. “We’re going to focus on revenue… to compete with the caliber of schools not just in the Big Ten but across the country,” Smith emphasized. His hiring marks a strategic shift towards a more business-oriented approach in a landscape where financial backing dictates success.
Smith brings a wealth of experience to the role, highlighted by his time with the Ohio State alumni association and various professional sports organizations, including Major League Soccer and World Wrestling Entertainment. His aim is to innovate and attract a larger fan base to Maryland sports, which has struggled with lower attendance and revenue — reported to be among the lowest in the Big Ten.
School officials, including Pines, indicated that Smith is already introducing unconventional revenue-generating ideas, with hopes of improving financial stability and school spirit. Notably, donor Barry Gossett underscored the need for a new approach, stating that college athletics resemble minor leagues where financial incentives drive engagement.
As Maryland aims to elevate its status in college sports, Smith’s leadership will be pivotal in redefining the program’s strategy for sustainable growth and success.
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