Maryland Introduces New Athletic Director Jim Smith with Focus on Revenue Generation
COLLEGE PARK, Md. (AP) — Jim Smith, Maryland’s newly appointed athletic director, is determined to enhance the university’s revenue streams to compete effectively in college athletics, especially within the highly competitive Big Ten Conference. "We must increase our revenues to match the caliber of our peers, not just in the Big Ten but nationally," Smith stated during his formal introduction.
Smith, who was previously the senior vice president of business strategy for the Atlanta Braves, joins Maryland following a tumultuous period for the athletic department. His predecessor, Damon Evans, departed for Southern Methodist University, and men’s basketball coach Kevin Willard left for Villanova. The Terps swiftly named Buzz Williams as Willard’s successor.
Recognized for his innovative vision, Smith’s experience with professional sports teams aims to bring fresh strategies to Maryland athletics. "I think you can see his vision is next level, outside the box," praised women’s basketball coach Brenda Frese. Smith faces the challenge of revitalizing Maryland’s athletic programs, particularly football, which finished last season with a disappointing 4-8 record.
Smith highlighted the importance of filling SECU Stadium and Xfinity Center with supporters, emphasizing an improved fan experience. He acknowledged the significance of generating additional revenue, especially as college sports evolves toward potential revenue sharing with players. “There’s no silver bullet,” Smith remarked, referring to the complexities of elevating the program’s financial status.
As Maryland continues to pursue excellence in athletics, Smith’s commitment to enhancing support for coaches and teams is expected to play a vital role in the university’s future success. His vision for Maryland athletics, focusing on innovation and increased revenue, could prove pivotal as the department seeks to regain its competitive edge.
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