Maryland Welcomes New Athletics Director Jim Smith
COLLEGE PARK, MD — The University of Maryland announced the appointment of Jim Smith as its new athletics director on Thursday. Smith, previously the senior vice president of business strategy for the Atlanta Braves, has roots in both college athletics and professional sports, making him a fitting candidate to navigate the evolving landscape of intercollegiate athletics.
Smith, a graduate of Northwestern and Ohio State, brings extensive experience, having previously served as president and CEO of the Ohio State University Alumni Association. During his tenure, he managed a budget of $17 million and led initiatives that resulted in significant revenue growth and increased alumni engagement. Additionally, his role at Arthur M. Blank Sports & Entertainment involved overseeing marketing and revenue strategies for the Atlanta Falcons and MLS team Atlanta United.
Maryland President Darryll J. Pines emphasized Smith’s administrative acumen and passion, stating, “Jim brings valuable experience to lead our athletics program to new levels of success and impact.”
Taking over from interim AD Colleen Sorem on July 15, Smith steps into a department facing challenges, particularly with a football team that has struggled in recent years. Maryland’s athletic revenue has lagged in the competitive Big Ten Conference, with concerns regarding the financial disparities affecting support for various sports.
Smith aims to leverage his existing professional network and implement innovative strategies to enhance the athletic program’s revenue and overall performance. He expressed his commitment to upholding Maryland’s athletic traditions while ensuring a sharp focus on the health, well-being, and academic success of student-athletes.
As Maryland prepares for a pivotal transition in college sports, Smith appears poised to lead the Terrapins into a new era, fostering greater success and engagement within the community and beyond.
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