Sydney Sweeney Turns Heads with ‘Bathwater Soap’ Launch
Sydney Sweeney has taken her PR game to the next level, embracing her public persona with a quirky new venture: a limited-edition men’s soap infused with her actual bathwater. Partnering with soap brand Dr. Squatch, the Emmy-nominated actress announced the unusual product that follows a viral ad campaign in which she playfully addressed “the world’s dirty little boys” while relaxing in a bubble bath.
In a recent interview with GQ, the 27-year-old star reflected on her unexpected rise to fame, including the keen interest in her bathing habits, which she didn’t realize until social media comments made it clear. Sweeney attributes a cultural resurgence in bathing habits to her upcoming film Saltburn, where a character indulges in bathwater in a particularly bold scene.
The trend of celebrity hygiene has taken a surprising turn in recent years, especially post-pandemic. Notably, Ashton Kutcher and Mila Kunis shocked audiences when they revealed their minimal bathing practices on a podcast, suggesting that unless dirt is visible, there’s no need to wash. Kristen Bell and Dax Shepard echoed these sentiments, sharing similar bathing philosophies regarding their children.
The phenomenon has sparked extensive discussions online, with various celebrities like Jake Gyllenhaal also chiming in, promoting a less frequent bathing approach. Meanwhile, Sweeney’s soap launch is a calculated move to capitalize on her fame while concurrently embracing the buzz around celebrity hygiene.
Sydney’s Bathwater Bliss will be available in limited quantities—only 5,000 bars—each priced at $8, complete with a signed certificate of authenticity. A sweepstakes will also be held, giving away 100 bars to U.S. residents aged 18 and over, sparking further intrigue in this bathwater-infused endeavor.
Note: The image is for illustrative purposes only and is not the original image associated with the presented article. Due to copyright reasons, we are unable to use the original images. However, you can still enjoy the accurate and up-to-date content and information provided.
