Trump Media and Technology Group, the parent company of Truth Social, Truth Plus, and Truth.Fi, has officially launched its asset management and thematic investment service. With Truth Social struggling to generate revenue, the company aims to diversify its income streams by offering customized Separately Managed Accounts (SMAs) and ETFs under the Truth.Fi banner.
Partnering with Yorkville America Equities and Index Technologies Group, Trump Media has introduced a lineup of SMA strategies rooted in American values and priorities, including Faith & Values, Liberty & Security, Energy Independence, and Made in America. Additionally, the company has teamed up with Crypto.com to offer crypto-related ETFs, which are set to launch later this year pending regulatory approval.
The CEO of Crypto.com mentioned that the envisioned ETFs will include a unique basket of tokens, with one ETF incorporating CRO. Trump Media has also approved the creation of a strategic acquisition fund to explore opportunities in the America First Economy.
Despite these new initiatives, Trump Media and Technology Group’s stock has declined over 44 percent this year. The company reported just $3.6 million in sales for the previous year, prompting the need for diversification. With the launch of its asset management and thematic investment service, Trump Media aims to attract investors interested in curated investment strategies that align with their values.
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