Former actress Meghan Markle recently announced her new lifestyle venture, As Ever, on Instagram. However, the choice of name for her new brand has led to criticism as an existing clothing brand with the same name operates out of New York and New Jersey. Markle faced backlash on social media for the naming issue, with many questioning her decision.
In her announcement, Markle expressed her excitement about launching As Ever in Spring 2025, describing it as an extension of her love for food, gardening, entertaining, and thoughtful living. Meanwhile, Mark Kolski, co-founder of the original As Ever clothing brand, addressed the situation by thanking supporters and clarifying that they are not affiliated with Markle’s venture. Kolski mentioned seeking legal advice to navigate the issue.
The controversy surrounding the naming of Markle’s new brand has sparked discussions online, with some supporting her creative endeavors while others criticize the oversight in choosing a name already in use. Markle, who has been focusing on various projects since stepping back from her royal duties, has yet to respond to the criticism.
As Ever is expected to offer a range of lifestyle products that reflect Markle’s personal interests and values. While the branding similarity has caused some confusion, both parties are actively working to address the situation and differentiate their respective ventures.
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