Former American Riviera Orchard, now rebranded as As Ever, marks a new chapter for Meghan, the Duchess of Sussex. In a move to expand her brand beyond locally made products, Meghan launched a fresh website featuring a rare photo of her daughter, Lilibet. The new name reflects Meghan’s passion for cooking, crafting, and gardening, which she had previously shared through her popular lifestyle blog, The Tig.
With the debut of her Netflix show, With Love, Meghan, just around the corner, the Duchess announced that Netflix has also become a business partner. The name change and expansion of products under As Ever come after a trademark application was filed for the brand in September.
While fans might have initially known the brand as American Riviera Orchard, Meghan assures that her famous fruit preserves will still be part of the new lineup. The rebranding and expansion of products aim to offer a wider range of goods beyond just jams and preserves.
Overall, the launch of As Ever marks an exciting new chapter for Meghan as she embarks on her latest venture. For fans eager to get a taste of Meghan’s products, they can rest assured that there will be plenty of new offerings to explore under the new brand.
Note: The image is for illustrative purposes only and is not the original image associated with the presented article. Due to copyright reasons, we are unable to use the original images. However, you can still enjoy the accurate and up-to-date content and information provided.
