Fashion professionals are increasingly recognizing the importance of technology in the industry, with 94% believing it will be essential or quite important for future progress. As brands focus on profitability and maintaining margins, consumers are also demanding greater value for money. To meet these challenges, brands are turning to technology to reduce costs, forecast market demand, and evaluate consumer preferences at scale. For example, UK online fashion brand Oh Polly has seen success using AI for personalization.
Fashion marketers are confident in their tech capabilities, but need to ensure they are using technology in ways that uniquely serve their brand and customer base. While AI, AR, and VR are seen as top business opportunities for 2025, brands should not get distracted by the latest trends and instead focus on improving product quality and fit, which are top priorities for consumers. By aligning technology with consumer needs, brands can drive long-term customer satisfaction and competitive advantage.
Overall, embracing technology is no longer optional for fashion marketers, but using it wisely is key. Brands must go beyond adoption and focus on impact, using technology to streamline operations, improve product quality, and enhance the shopping experience. By prioritizing innovations that meet consumer expectations and strengthen brand identity, fashion marketers can drive business growth and stand out in a competitive industry landscape.
Note: The image is for illustrative purposes only and is not the original image associated with the presented article. Due to copyright reasons, we are unable to use the original images. However, you can still enjoy the accurate and up-to-date content and information provided.
