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Silver Jeans Elevates Denim Lifestyle with Spring Campaign


Silver Jeans recently announced its 2025 spring campaign, focusing on denim and silver as the brand’s key assets. The campaign, set to launch on February 11, features a range of denim outfits including jackets, jeans, jumpsuits, and shorts in trendy styles like wide legs and barrel legs, alongside classic staples like boyfriend fits and capris. Silver accents are heavily featured throughout the campaign, representing strength and adding a rock ‘n’ roll edge.

The campaign stars celebrities and supermodels including Levi Dylan, James Turlington, Lameka Fox, Tara Lynn, and Frida Aasen, all described as “jeaners” who embody the denim lifestyle. The campaign was shot in New York City and in SoHo by creative guru David Lipman, who also collaborated on unique denim styles for Silver Jeans such as the denim bralette and Hot Pants.

Silver Jeans CEO Suzanne Silverstein highlighted the brand’s commitment to quality, inclusivity, and affordability, with most of their fabrics exclusively developed with suppliers. The brand, part of the 104-year-old Western Glove Works, has a rich history in denim production, having evolved from workwear to producing private label for leading denim brands before launching Silver Jeans in 1991.

Silverstein attributes the brand’s longevity to the quality of their products, the tenure of their employees, and the brand’s inherent value. The 2025 campaign marks a new chapter for Silver Jeans, focusing on modernization, storytelling, and elevating the brand’s profile.

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