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Watchdog group alleges Mehmet Oz violated influencer marketing standards


The consumer protection group Public Citizen has asked the FTC to investigate Dr. Mehmet Oz for potentially violating influencer marketing guidelines by promoting herbal supplements without disclosing his financial connections to the brands. Oz, who is President-elect Donald Trump’s pick to direct the Centers for Medicare and Medicaid Services, has been promoting products from iHerb, where he is a global adviser and stakeholder, on various social media platforms. Despite disclosing his relationship with iHerb on some platforms, he has not done so on others, leading to concerns about transparency and consumer deception. Public Citizen believes that consumers have the right to know if they are viewing an advertisement, especially when it involves paid endorsements from celebrities or influencers. While some of Oz’s recent social media posts have included disclosure labels about earning commission, they may not fully meet FTC standards for transparency. Comments on Oz’s posts have been mixed, with some expressing support for his advice and position while others criticize him as a “grifter” and express concerns about the future. The issue of undisclosed influencer marketing by political figures, like Oz, is a newer and concerning trend that raises questions about ethics and consumer protection.

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