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Maryland Renews Partnership with Under Armour despite company’s challenges – The Washington Post


Maryland has decided to continue its partnership with Under Armour despite the struggling state of the company. The University of Maryland has agreed to extend its deal with the athletic apparel brand, which was initially set to expire in 2022.

Under Armour has been facing financial challenges in recent years, with decreased sales and stiff competition from other sportswear brands. However, Maryland has chosen to stick with the company, citing its close relationship and the benefits it brings to the university.

The current contract between Maryland and Under Armour includes a $33 million cash payment upfront, along with $57 million worth of athletic apparel, footwear, and equipment over a 10-year period. The university has expressed confidence in the brand and believes that the partnership will continue to be beneficial for its athletes and students.

Despite Under Armour’s struggles, Maryland has chosen to remain loyal to the brand and continue their partnership. The university has highlighted the importance of the relationship with Under Armour and the positive impact it has had on the school’s athletic programs.

The decision to extend the deal with Under Armour comes at a time when many other schools and organizations are reconsidering their partnerships with the brand. However, Maryland has chosen to stand by Under Armour and support the company as it works to overcome its financial challenges.

Overall, Maryland’s decision to stick with Under Armour reflects the strong bond between the university and the brand, as well as the belief in the benefits that the partnership brings. Despite the company’s struggles, Maryland remains committed to supporting Under Armour and working together to achieve success.

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Photo credit www.washingtonpost.com

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