Larry Hogan’s campaign for U.S. Senate is making a splash this summer with four new billboards targeting Maryland beachgoers and travelers along the Eastern Shore. The ads, focused on economic concerns, are aimed at drawing attention to Hogan’s candidacy as he faces off against Democratic nominee Angela Alsobrooks.
The billboards highlight the issue of inflation and rising prices, with messages like “Crabby about high prices? Send me to DC to get crackin’” and “Even fries cost more; Had enough?” Hogan’s campaign is emphasizing his record as governor of cutting toll prices in the state, contrasting it with the current administration’s approach to filling a transportation fund shortfall.
As Hogan prepares for a more robust advertising blitz closer to the November election, the billboards serve as a way to kick off his campaign’s messaging strategy. They also come on the heels of the Maryland Democratic Party’s digital billboards in Baltimore, which highlighted former President Donald Trump’s support for Hogan, a move that Hogan has acknowledged has the potential to hurt him in the predominantly Democratic state.
Hogan’s focus on economic issues reflects a broader trend among Republican candidates as they aim to connect with voters feeling the impacts of rising prices and government fees. The billboards signal Hogan’s intent to prioritize economic concerns if elected to the U.S. Senate, promising to address the high cost of living and burdensome taxes facing Marylanders. With the summer season in full swing, Hogan’s campaign hopes to capture the attention of voters and make a compelling case for his candidacy.
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